Antitrust trial witnesses from OpenAI, Perplexity, DuckDuckGo and Yahoo testified about buying Chrome if a judge forces a sale.
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Ivy Liu
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Antitrust trial witnesses from OpenAI, Perplexity, DuckDuckGo and Yahoo testified about buying Chrome if a judge forces a sale.
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howdy!
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Ziff Davis is the latest media company to sue OpenAI over copyright infringement, but the lawsuit highlights a broader reality: Publishers still have no reliable way to stop AI companies from scraping their content.
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By linking multiple identifiers across channels, composable identity solutions enable consistent personalization regardless of where a user engages with a brand. Addressing silos between channels with composable identity improves brand consistency and boosts omnichannel ROI.
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U.K. ad spend forecasts have been cut back in the face of tariff disruption, while exporters are reconsidering their U.S. presence.
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Under the leadership of Ann McGowan, general manager of digital platforms at A+E Global Media, the company is exploring new audience engagement and content curation tactics.
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This week’s Future of TV Briefing looks at how mid-sized advertisers may be less inclined to make upfront commitments this year — which could have the effect of pressing larger advertisers to commit.
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Windstar Cruises leveraged an identity-driven strategy to allocate budget to the highest-performing tactics, refine messaging based on audience behaviors and adjust campaign tactics in real-time for improved engagement.
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Some creators are thinking about how to change up their business strategies as they face a slowdown in the volume of brand deals or see deals fall through completely in the financial negotiation phase.
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The message being delivered by executives at Possible on Day 1: no one’s cutting back ad budgets yet but no one’s adding either.
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