A cadre of moms on social media is using TikTok activism around wellness causes to amplify HHS Secretary Robert F. Kennedy Jr.'s calls to clean up America's food supply. Why it matters: At a time when "bro-casters" like Joe Rogan are helping drive the political narrative, Kennedy has tapped into the following of these "mom-fluencers" to further his agenda, which has included narratives that aren't scientifically sound. Driving the news: The alliance was on display last week when Kennedy announced an "understanding" with food makers to cut certain dyes from their products. - At a press conference filled with a who's who of popular online influencers, Kennedy pointed to states like West Virginia that have recently passed laws banning certain food dyes from products sold.
- "The only reason that those states have banned these products is because of these ladies and millions more across the country, the warrior moms, who have powered the MAHA movement," Kennedy said.
Between the lines: Influencers such as Vani Hari, better known as the "Food Babe," can be found on platforms including Instagram, TikTok, Substack and on the podcast circuits. - Their pet causes range from food additives and seed oils to the use of glyphosate in farming, fluoride in water and the vaccine schedule. But they've coalesced around Kennedy's suspicion of the pharmaceutical and food industries, and his contention that regulators have grown cozy with the businesses they're supposed to be policing.
Reality check: While the moms discuss the value of eating whole foods, getting exercise and quality sleep, they've often veered into misinformation as they advocate for natural health and parental choice, experts said. Read more
|