An immersive brand experience where gaming meets automotive excellence, from May 23^rd to 25^th  

Sant’Agata Bolognese – April 30, 2025 -For the first time ever, Automobili Lamborghini will participate as a main partner at DreamHack Dallas, taking place from May 23^rd to 25^th at the Kay Bailey Hutchison Convention Center. DreamHack, organized by ESL FACEIT Group (EFG) — the leading esports and video game entertainment company — is recognized as the world’s largest gaming lifestyle festival. As the only automotive brand present at the event, Automobili Lamborghini will deliver a high-octane brand experience that blends the thrill of virtual racing with cutting-edge Web3 activations. This milestone marks Automobili Lamborghini’s bold entry into the gaming space, offering fans a one-of-a-kind opportunity to experience the brand at the intersection of performance, innovation, and digital culture.