Last year’s Shark Awards winners weren’t just good — they were “ why didn’t we think of that? ” good. The campaigns were stacked with sharp strategy, brave ideas, and marketing that moved the needle.    If you're looking for inspiration (or a benchmark to beat), this is where you start. Take a look — and maybe take notes.   Regular Fee Deadline: April 30th (Missed it? No worries — we've got you covered! The final entry window closes on May 30th)   Brand & Agency Partners: Mahindra Group & Music Boutique Campaign Name: Mahindra Season Of Festivals Soundtrack Mahindra's first original soundtrack (OST), voiced by Rekha Bhardwaj, celebrated India's diverse music culture, emphasizing its unifying strength. Featured at music festivals, it created emotional bonds exceeding simple metrics. Conceived as evergreen and adaptable, it communicated that art, music, and theatre transcend language and background, uniting people through shared rhythm and soul. This musical piece resonated deeply online, garnering 25M+ views, 72M+ impressions, 15.6M+ engagements, 7.7L+ Spotify streams, trending status on Instagram, and reinterpretations by top artists.     Brand & Agency Partners: Levi’s & Amazon Ads Campaign Name: Amazon Ads X Levi’s 501: Celebrating 150 years of the Levi’s iconic 501 jeans   To celebrate 150 years, Levi’s reignited its love for its iconic 501s by targeting fashion-forward women. Using Amazon’s real-time shopping signals and AI-driven creatives, the campaign delivered personalized, high-impact experiences. It boosted brand recall by 15%, positioning Levi’s as a fashion-first brand and deepening its equity among modern Indian women.     Brand & Agency Partners: Budweiser & draftline            Campaign Name: Can Appreciation Day   Budweiser decided to leverage Can Appreciation Day through clever marketing engagements. At the core of this initiative was a key business objective: with bottle return rates below 50%, the brand aimed to position cans as the preferred choice, particularly for on-the-go consumers. To achieve this, Budweiser partnered with SOCIAL, a popular Indian restaurant chain, for a campaign that offered a complimentary can on Can Appreciation Day, adding a topical twist. Budweiser also created a video highlighting the history of cans. The campaign significantly exceeded expectations, resulting in the sale of over 450,000 cans in a single day, generating over 10 million impressions, and driving record-breaking product trials across multiple cities.     NOMINATE NOW If you do not want to receive this mailer, you can from our mailing list. ETBrandEquity.com (Times Center), FC - 6, Film City, Sector 16A, Noida - 201301, Uttar Pradesh, India     
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Last year’s Shark Awards winners weren’t just good — they were “ why didn’t we think of that? ” good. The campaigns were stacked with sharp strategy, brave ideas, and marketing that moved the needle. 

 

If you're looking for inspiration (or a benchmark to beat), this is where you start. Take a look — and maybe take notes.

 

Regular Fee Deadline: April 30th

(Missed it? No worries — we've got you covered! The final entry window closes on May 30th)

 

Brand & Agency Partners: Mahindra Group & Music Boutique

Campaign Name: Mahindra Season Of Festivals Soundtrack

Mahindra's first original soundtrack (OST), voiced by Rekha Bhardwaj, celebrated India's diverse music culture, emphasizing its unifying strength. Featured at music festivals, it created emotional bonds exceeding simple metrics. Conceived as evergreen and adaptable, it communicated that art, music, and theatre transcend language and background, uniting people through shared rhythm and soul. This musical piece resonated deeply online, garnering 25M+ views, 72M+ impressions, 15.6M+ engagements, 7.7L+ Spotify streams, trending status on Instagram, and reinterpretations by top artists.

 

 

Brand & Agency Partners: Levi’s & Amazon Ads

Campaign Name: Amazon Ads X Levi’s 501: Celebrating 150 years of the Levi’s iconic 501 jeans
 

To celebrate 150 years, Levi’s reignited its love for its iconic 501s by targeting fashion-forward women. Using Amazon’s real-time shopping signals and AI-driven creatives, the campaign delivered personalized, high-impact experiences. It boosted brand recall by 15%, positioning Levi’s as a fashion-first brand and deepening its equity among modern Indian women.

 

 

Brand & Agency Partners: Budweiser & draftline           


Campaign Name: Can Appreciation Day
 

Budweiser decided to leverage Can Appreciation Day through clever marketing engagements. At the core of this initiative was a key business objective: with bottle return rates below 50%, the brand aimed to position cans as the preferred choice, particularly for on-the-go consumers. To achieve this, Budweiser partnered with SOCIAL, a popular Indian restaurant chain, for a campaign that offered a complimentary can on Can Appreciation Day, adding a topical twist. Budweiser also created a video highlighting the history of cans. The campaign significantly exceeded expectations, resulting in the sale of over 450,000 cans in a single day, generating over 10 million impressions, and driving record-breaking product trials across multiple cities.

 

 

NOMINATE NOW
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