Yeah, boy!
In episode 10 of The Supportive Podcast (out now) I talk with Priscilla Brooke from Buzzsprout about her personal journey into support and how Buzzsprout looks after their customers. You should listen to the whole interview; it’s a good one.
Something Priscilla said really resonated for me:
“[podcasting] can feel really lonely, and no one’s in your corner celebrating you. [...] at the forefront of everything we do is this idea that we’re here to be your team — to celebrate you.”
I love the idea of a support team not only being problem solvers but cheerleaders for their customers. Buzzsprout’s customers are trying to get their podcast out, sure, but publishing an episode isn’t usually the end point.
The podcast doesn’t need to just exist. It might be intended to educate or entertain or entice listeners, to reach new people and build connections to them. The more that Buzzsprout can play a role in fulfilling that broader goal, the more valuable their services become.
So much of delivering great support happens outside of the tools and tips and techniques. We can’t do the whole job for our customers, but we can position ourselves alongside them as they come through our area of influence. We can remove obstacles, give useful directions, and cheer them on towards their ultimate destination. |
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