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April 30, 2025
| This week’s marketing news and insights for retail leaders
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NOTE FROM THE EDITOR
A correction to last week’s newsletter.
On Wednesday, April 23, we ran a story with an error. Due to changes in its loyalty program, Nordstrom Rack customers will now receive a 5% discount with their Nordstrom credit card. We have updated our story to reflect this change.
As always, feel free to reach out to us here for feedback, tips or other matters.
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Deep Dive
New levies are shaping up to be a holiday tax on consumers already touchy about spending. Careful analysis and clear communication are key.
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The announcement comes amid a report that sellers are backing out of the sales event due to tariff costs.
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“Skin Obsessed” riffs on the realities of complex self-care routines and the search for reliable products.
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Despite aiming that investment at customer experience, 30% of executives told Storyblok that the tech only slightly improved the shopper’s experience.
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Can the water bottle brand live past its virality? Global President Matt Navarro says it already has.
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The partnership will feature an assortment of high-end men’s and women’s brands, including Balmain, Stella McCartney and Fear of God.
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Moving forward, the company is divvying up marketing duties between a marketing chief and a chief communications officer.
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“Some measures of expectations on both the business and consumer fronts look outright recessionary,” Goldman Sachs Chief Economist Jan Hatzius said.
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The company, which continues to shake up its portfolio and branding strategies, is also opening Overstock stores.
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Instead, customers shopping at Nordstrom Rack can receive a 5% discount on eligible purchases with a Nordstrom credit card.
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From Our Library
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