The retail industry has seen dramatic changes over the past five years, and more changes are ahead. In 2025, as merchants strive to unify commerce and enhance omnichannel experiences, they must also navigate economic uncertainty, boost customer engagement, and invest in artificial intelligence (AI)—all while striking a balance between short-term gains and long-term investments. In this report, explore what consumers want and how retailers are delivering on customer experiences. The results point to a major retail reset ahead—one with major revenue growth potential—and reveal: |
