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| Retail Media Network Forum 2025 |
As I sit here at the Retail Media Network Forum in Dallas, I'm struck by the incredible momentum building in our convenience-store industry. The energy in the room is electric as retailers, CPG partners and technology providers come together to unlock the immense potential of retail media networks.
Let me be clear: this isn't just another digital trend. With 160 million daily customer visits and the unique immediate consumption patterns we see in c-stores, we're sitting on a goldmine of opportunities. Our industry's best customers visit us three to five times a week—some even twice daily. That's the kind of engagement that makes CPG brands' eyes light up.
What excites me most is seeing convenience retailers of all sizes stepping into this space. From 50-plus store counts to hundred- and thousand-store chains, operators are finding innovative ways to monetize their digital assets and customer relationships. The potential is staggering—there's $50 billion in ad spend up for grabs over the next three years.
At this forum, we're diving deep into the foundations of successful RMNs. It's not just about grabbing dollars; it's about creating seamless experiences that deliver measurable ROI for our brand partners while enhancing the customer journey. The conversations happening here in Dallas are shaping the future of convenience retail media.
The time to act is now. The question isn't whether to build a retail media network, but how to build one that works for your business.
Best regards,
Art Sebastian
Chairman
C-StoreTEC Advisory Board Founder and CEO, NexChapter |
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