This Week On The Measure: 

• When Tariffs Hit, Brand Loyalty Goes Out The Window
• The QSR TV Ads Actually Driving Foot Traffic
• Consumers Feel Tariff Coverage Is Politicized, But Fair?
• SNL Sustains Reach Well Past Election Season
• Paid Social Ranks High For Retail ROI
• SVODs Are Increasingly Home For Live Sports
• This Week’s Free Report: 2025 TV And Video Strategy Report, From iSpot

When Tariffs Hit, Brand Loyalty Goes Out The Window

According to a new survey, 40% of consumers say they’ll ditch your brand for a better deal. So, how should marketers respond? In this debut episode of The Advengers, The Measure's Mike Gasbara sat down with Tim Glomb from Wunderkind to talk about the "tariff turmoil" and its impact on shopping behavior. [WATCH THE EXCLUSIVE EPISODE HERE]

The QSR TV Ads Actually Driving Foot Traffic

What makes a successful QSR ad? iSpot’s recent outcomes study reveals how playing on themes like thirst, humor and value spurred significantly higher foot traffic lift rates for Q1’s top QSR ads. [READ MORE]. 

Survey: Consumers Feel Tariff Coverage Is Politicized… But Fair?

The Measure recently conducted an exclusive survey with MX8 Labs, finding that 60% of U.S. consumers believe the media is politicizing tariffs. On the other hand, 56% also feel media coverage around tariffs is somewhat/very fair. [READ MORE]

SNL Sustains Reach Well Past Election Season

Tubular Labs data reveals that Saturday Night Live has increased its unique social video reach month-over-month every month since January this year. SNL content was watched by 28.9 million U.S. viewers across YouTube and Facebook in March, which was also a 13-month high. [READ MORE]

Paid Social Ranks High For Retail ROI

A new report from Wunderkind sheds light on where retail marketers are finding the most ROI. Overwhelmingly, the answer seems to be paid social media (45%). Wunderkind also found that 99% plan to spend more on paid social this year. [READ MORE]

SVODs Are Increasingly Home For Live Sports

In a recent study, Hub found that 69% of U.S. sports fans use SVOD services to watch live games. That’s a higher figure than both broadcast networks (66%) and cable networks (63%), showing a major shift in how fans tune in. [READ MORE]

This Week’s Free Report: iSpot’s 2025 TV And Video Ad Strategy Report

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