Other things to know about
|
|
|
|
|
Top Stories
|
|
|
Ivy Liu
|
|
|
|
|
|
|
Yaccarino brought user stats and Gen Z spin to Possible but left advertisers waiting for answers on brand safety and courtroom threats.
|
|
|
|
howdy!
|
|
|
|
|
The Washington Post’s search content deal with OpenAI signals a broader change in the AI licensing landscape, media legal experts said.
|
|
|
|
Advertisement
|
|
|
|
|
|
|
|
|
As third-party signals fade, publishers are under pressure to redefine their first-party data strategies. A new survey of 97 media owners explores how they approach identity, collaboration and monetization.
|
|
|
howdy!
|
|
|
|
|
As Roblox and companies in the platform’s ecosystem continue to grapple with proving its advertising potential to brands, Super League’s acquisition of Supersocial could signal a coming wave of consolidation among these types of companies.
|
|
|
|
|
|
|
|
Some agencies are turning to a flexible partner model to scale digital media services efficiently while maintaining independence.
|
|
|
howdy!
|
|
|
|
|
While no one is celebrating the slow fade of a product that once carried such well-meaning intent, there’s a quiet sense of relief that CPMs won’t fall off a cliff.
|
|
|
|
Advertisement
|
|
|
|
|
|
|
|
|
By integrating advanced CTV, audio and digital out-of-home (DOOH) solutions, brands can leverage precise geolocations and real-time analytics to drive foot traffic into physical stores.
|
|
|
howdy!
|
|
|
|
|
It’s a tough time to launch a rebrand, but live sports offer a way through for worried CMOs. At least, that’s likely how PwC sees it.
|
|
|
howdy!
|
|
|
|
|
In this report, we examine the success metrics advertisers consider when placing ads on streaming platforms and the challenges they face on those platforms.
|
|
|
|
