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If you've been online recently, you've definitely come across influencers of all types sharing the latest "dupes" — affordable alternatives to luxury products that deliver the same benefits as higher-end options.

In EMARKETER's "The trends driving 'dupe' culture mainstream," Lookbook, Quad experts discuss:

How retailers that provide private-labels can cast a wider net for consumers at all price points.
The opportunity for retailers to tap into the thrill consumers get when discovering dupes in store.
The role trust plays when positioning dupes as the premium, preferred choice.

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