May 1, 2025
| Today’s news and insights for marketing leaders
The Ferrero-owned brand is bringing its iconic Hollow Tree to life in ads and experiences to promote the new E.L. Fudge Choco Vanilla Cookie.
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Earnings
Neither changes to ad spend caused by the trade war nor a pullback on fact-checking seriously affected earnings, but the future is less clear.
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The collaboration, part of the “La Playa Awaits” campaign, extends across ads, retail displays and custom content.
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CTV ad spending is expected to surpass traditional TV ad spend by 2028. Explore best practices to unlock CTV’s strategic value in
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Can the water bottle brand live past its virality? Global President Matt Navarro says it already has.
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CMO Kathleen Braine explains how partnering with trailblazing driver Toni Breidinger helps boost the reach of the Kendall Jenner-founded brand.
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As customer loyalty shifts, preferences change and tech advances, today’s marketing leaders must adapt to stay ahead. Explore new ways to meet goals and ultimately outperform the competition in this webinar.
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From Our Library
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