 
Ad-Supported Platforms Account for 72.4% of TV Viewing in First Quarter of 2025Nielsen has expanded its monthly measurement reports for broadcast, cable and streaming with the launch of the Ad-Supported Gauge. The new insights, which are being released on a quarterly basis and launched ahead of media giants’ upfront presentations, reveal that 72.4% of total TV viewing was on ad-supported platforms in the first quarter of 2025, compared to 27.6% for ad-free platforms.  Discover why entertainment executives and professionals rely on the WrapPRO platform daily for exclusive coverage, analysis, deeper reporting, and access to VIP events & screenings throughout the year. 
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