CMO Kathleen Braine explains how partnering with trailblazing driver Toni Breidinger helps boost...
CMO Kathleen Braine explains how partnering with trailblazing driver Toni Breidinger helps boost...
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Thursday, May 1, 2025
 
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Marketing Dive
Why 818 Tequila tapped a NASCAR driver to accelerate cultural marketing
CMO Kathleen Braine explains how partnering with trailblazing driver Toni Breidinger helps boost the reach of the Kendall Jenner-founded brand.
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Adweek
Stanley 1913’s Matt Navarro on Creating a Lifestyle Brand That Lasts
The story of Stanley 1913's successful brand transformation from heritage to trendy.
 
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Search Engine Roundtable
Google Search Console Discover Performance Report Hack Suggests Desktop & Mobile Data Filters Coming
We know Google will be bringing Google Discover to the desktop interface, heck, we've seen Google testing it for a while now.
 
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Adweek
EXCLUSIVE: Possible Plans to Grow Aggressively, Expand to Eden Roc Hotel In 2026
The event, acquired last year by Hyve Group, saw attendance spike 37% from last year. It has outgrown the Fontainebleau, its organizer said.
 
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Digiday
Adobe, Harvard Business Review and Disney Advertising are among 2025’s DMA finalists
The finalists for this year’s Digiday Media Awards showcase how brands push boundaries by smartly integrating emerging technologies.
 
ON-DEMAND TRAINING
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American Marketing Association
Navigating Growth and Patient Acquisition Through Effective Marketing Strategies

This free event is now available for on-demand registration and access through October 17, 2025. Uncover how businesses can leverage innovative advertising strategies to navigate growth and improve patient or client acquisition.

 
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American Marketing Association
2025 Trends Bundle (Social Media & AI Skills)

Get ahead of the trends in Social Media and AI with this two-course training bundle! Get expert insights into the advancements and changes coming this year to support your digital marketing campaigns

 
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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Social Media Today
Snapchat Shares Insights into its Evolving Efforts to Combat Drug-Related Content
An important area of focus for Snap.
 
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Search Engine Roundtable
Google May Label Search Results As Sponsored If They Link To Commercial Queries
Back in February, I reported about this unusual Google Search ad format for people also considered sponsored results. They did not look like ads, but they were labeled sponsored.
 
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Cmswire
Inside the AI Makeover of Digital Experience Platforms
AI is evolving from simple content generation to full experience creation. Performance optimization. AI models help analyze data and provide proactive recommendations for improving user segmentation, personalization, SEO and content optimization.
 
MarketingProfs
Marketing Efficiency and Growth in 2025: From Data to Dollars
Explore how marketing teams are using data insights, optimizing spend, leveraging AI tools, and mastering efficiency to drive measurable growth and strategic success.
 
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CMSWire
Is MACH Still the Blueprint for Modern Digital Architecture?
One tech leader says it’s broken. Others say it’s evolving. Here’s what the MACH debate means for your composability strategy.Continue reading...
 
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Social Media Today
Pinterest Publishes 2025 Wedding Trends Report
New wedding trend insights, based on billions of Pin searches.
 
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Chief Marketer
The Possible Show: Can It Possibly Be A Tentpole Already?
The dramatic art-filled lobby of Miami’s Hotel Fontainebleau was overtaken by the trappings of ad tech this week for the third-annual Possible conference, a show that has rapidly established itself as an influential industry event.
 
EVENTS & LIVE TRAINING