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May 1, 2025
| This week’s mobile news and insights for marketing leaders
The P&G brand tied up with a popular creator who raved about the effectiveness of an expired bottle of Pantene found in her family’s shower.
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“Social off Socials” is meant to inspire consumers to unplug and also includes tie-ups with creators like Dude with Sign, Lil Cherry and Paul Olima.
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The recommendations arrive amid ongoing concerns around alleged “shadowbans” and whether or not the platform is limiting certain content.
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61% of B2B marketers expect to increase investment in videos in 2025. Break through the noise and drive real engagement with these four tactics.
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Ingredient Quest capitalizes on renewed interest in brands like Pokémon and card-pull social media videos of fans uncovering rare finds.
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Immersive, social-first activations are intended to be reminiscent of in-store experiences as the chain works to connect with consumers around culture.
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Earnings
Neither changes to ad spend caused by the trade war nor a pullback on fact-checking seriously affected earnings, but the future is less clear.
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The Ferrero-owned brand is bringing its iconic Hollow Tree to life in ads and experiences to promote the new E.L. Fudge Choco Vanilla Cookie.
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“Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video, paid social and streaming audio.
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This year is expected to deliver the first drop in consumer usage across traditional and digital media channels since the Great Recession in 2009.
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What We're Reading
Digiday
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Social Media Today
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