Consumer Technology Association SmartBrief
Smart mower's AWD keeps the lawn under control, bumps and all
Created for NPkvdejmf6@niepodam.pl | Web Version
May 1, 2025
Consumer Technology Association SmartBrief
News covering the consumer technology industrySIGN UP ⋅   SHARE
ADVERTISEMENT
Today's Digital Pulse
Visa teams with AI firms to enhance shopping experience
(SOPA Images/Getty Images)
Visa is working with companies including Anthropic, Microsoft and OpenAI to integrate AI agents into the shopping experience to streamline product discovery and payments, Visa CEO Ryan McInerney said. "I think shopping's going to evolve ... We know that payments is going to evolve to enable all of this, and we're excited about the role that we play in that part of it," McInerney said.
Full Story: Bloomberg (4/30) 
LinkedIn X Facebook Email
Unlock Employee Potential
Training built on learning science principles (memory, critical thinking, motivation) delivers superior results. Get started.
ADVERTISEMENT:
Smart Home
Samsung TV Plus added live major league sports coverage, including the Roku Sports Channel and NASCAR, to its free channel lineup. The expansion also includes local outlets like Victory+ Anaheim and Victory+ Dallas for Anaheim Ducks and Dallas Stars NHL games.
Full Story: Media Play News (4/30) 
LinkedIn X Facebook Email
Become a CTA Member Today
Ready to shape the future of technology? As a CTA member, your entire organization gains access to industry-shaping leaders, powerful connections, cutting-edge research, and exclusive benefits at CES.
Discover more and join today.
ADVERTISEMENT
From Blue Chips to Startups
Pinterest will implement new labels to identify images that have been generated and modified with AI. This decision comes in response to user dissatisfaction with the influx of low-quality content, often called "AI slop", that has overshadowed genuine user-generated content on the platform. By labeling AI content, Pinterest aims to help users better discern between AI and human-created imagery, thus preserving the value of original content.
Full Story: TechCrunch (tiered subscription model) (4/30) 
LinkedIn X Facebook Email
Revolutionizing Retail with AI & Design
Unlock the power of emotions in retail with Fractal's cutting-edge emotional AI. Discover how integrating design and behavior science can transform customer and employee relationships, making smarter business choices. With 95% of purchasing decisions driven by emotion, Fractal helps you stay ahead in the competitive landscape, where automation alone isn't enough. Download this whitepaper.
ADVERTISEMENT
FREE EBOOKS AND RESOURCES
Free eBooks and resources brought to you by our sponsors
Tech News
Finding a budgeting app to relieve your money stress
(We Are/Getty Images)
Budgeting apps like YNAB, Empower Personal Dashboard and Monarch Money are designed to help users achieve financial independence through features such as spending tracking, proactive budgeting and investment-focused tools. The key to choosing the right app lies in finding one that aligns with individual financial goals and personal habits, making it easier to use consistently and take control of finances, writes Bryan M. Wolfe.
Full Story: Digital Trends (4/29) 
LinkedIn X Facebook Email
Elevate Your Retail Strategy with AI
Join us on Tuesday, May 6th at 2 pm ET and dive into AI's transformative power in retail. Discover its role in enhancing shopper experiences and streamlining operations. In our webinar, uncover AI's impact on personalization, forecasting, and stock control. Hear experts share how generative AI drives retail excellence. Register now!
ADVERTISEMENT
Retail Trends
Retailers are responding to consumer concerns about inflation by offering deals, personalized suggestions and pop-culture promotions, according to Placer.ai and Adobe Analytics. Off-price and thrift store visits have increased, with shoppers attracted to the "treasure hunt" experience, while AI-driven traffic to ecommerce sites has surged as consumers increase their use of the tool for product research and recommendations.
Full Story: CO— (US Chamber of Commerce) (4/30) 
LinkedIn X Facebook Email
Engage Brands with Tailored Online Marketing
Discover Lidl's success with Bria's AI platform, creating 1.7M+ unique visuals in 3 weeks. Learn how Bria's strategy powers AI-driven apps for safe, brand-consistent visuals at scale, removing copyright c