Businessweek Daily
And what it means for tariffs
View in browser
Bloomberg

President Donald Trump has a long history of showing up at and participating in pro-wrestling events. And he’s been known to use a few of its tropes in his political career. Daniel Flatley writes today about how that might affect tariff negotiations (really!). Plus: 100 Trump moments you might have missed, and the viral Labubu dolls will have to contend with tariffs. If this email was forwarded to you, click here to sign up.

Donald Trump has made no secret of his fondness for combat sports. He regularly attends mixed martial arts bouts and has been known to sit ringside at boxing matches. But it’s professional wrestling where his ties run deepest, and he has adopted the rhythm and rhetoric of the sport’s bombastic milieu to enhance his appeal to voters.

Now, just past 100 days into his second term as president, and with a bevy of complex trade negotiations underway, Trump is attempting to pull off a difficult feat: marrying the catharsis of professional wrestling’s arena-based spectacle with the difficult work of managing the world’s largest economy. Whether he can pull it off is a very real question that will have important implications not just for him personally but also for the political party that’s remade itself in his image.

Trump cheers on his fighter during the Battle of the Billionaires at Wrestlemania in 2007. Photographer: Bill Pugliano/Getty Images 

“When Trump used tariffs and trade deals like chairs in a no DQ match, I believe he underestimated how different the rules are when you’re not the one writing the script,” said Shannon O’Brien in her keynote address on Saturday at Wrestleposium VI, a virtual gathering of academics and scholars hosted by the Professional Wrestling Studies Association. A presidency scholar at the University of Texas at Austin, she was referring to a so-called no-disqualification match, in which wrestlers can’t be kicked out of the ring for breaking the rules, resulting in contests that amp up the violence by allowing the use of weapons or outside interference.

Trump’s unconventional approach, which sees him treating alliances as temporary story lines and wielding tariffs as if they were props to create leverage is like “playing with unstable dynamite,” according to O’Brien. “In the wrestling ring, where I think he’s comfortable, the outcome is predetermined, usually,” she said. “But in global politics, explosions can be real, and they can be very damaging, and they’re unpredictable.”

O’Brien says in a subsequent interview that Trump uses talk of tariffs to “pop a crowd,” that is, to get a reaction—positive or negative—from the people assembled to hear him speak. He’s described the word “tariff” as the most beautiful in the dictionary and said his use of the measures will make the US “rich as hell.” On April 2—Liberation Day, as he called it—he levied import duties on dozens of countries in a Rose Garden event complete with brightly colored charts as visual aides. That sparked turmoil in financial markets. One week later, he swooped in like a hero to issue a 90-day pause on tariffs for countries that didn’t retaliate.

His announcement sparked criticism from economists, policymakers and even members of his own party. He subsequently tapped Treasury Secretary Scott Bessent, along with other members of his administration, to take the lead on negotiating trade deals with dozens of countries. At a rally Tuesday in Michigan, Trump boasted negotiators are “coming from all over the world to see your president” and “they want to make a deal.” Yet no evidence of any such deals has emerged. That raises the stakes for Trump, who has to prove that the rhetoric that has served him so well in his political career will deliver a policy reality favorable to his supporters.

That’s a tall order, say economists who’ve reviewed the impact of his moves. US consumers now face an average effective tariff of 28%, the highest since 1901, which is projected to result in an average loss in purchasing power of almost $5,000, according to the Yale Budget Lab. That burden is expected to fall most heavily on lower-income consumers, who generally spend a greater percentage of their income on goods.

The lives of the crowd “unfold far away from the stage lights,” O’Brien said in her speech. “Grand promises, defiant stances, theme music—all the excitement of the stage resonates powerfully when you’re in that shared space of the rally. It’s fun. People get to emote and react. But what happens when the cheers fade and the reality of economics and policy and everyday struggles set in?”

Related: Trump Says Tariffs Politically Risky, But He’s Not Rushing Deals

In Brief

100 Days, 100 Wild Moments

Illustration: Glenn Harvey

Perhaps you’ve noticed, President Donald Trump has spent the first 100 days of his second term making some changes. So you might have missed a few of the more offbeat asides and unusual moments amid all his major renovations. Skylar Woodhouse, Hadriana Lowenkron, and Jordan Fabian make a modest attempt to compile, chronologically, 100 footnotes from Trump’s first 100 days. Here’s a sample:

1. Trump takes the oath of office at the US Capitol without placing his hand on the two bibles held by first lady Melania Trump. (Jan. 20)

16. Trump says he won’t deport Prince Harry, telling the New York Post, “He’s got enough problems with his wife.” (Feb. 8)

57. Trump replaces the Swedish ivy that’s sat on the Oval Office mantle for decades with — what else? — golden decorative objects. The iconic ivy is, according to the Washington Post, residing in a greenhouse on White House property. (March 18)

91. Trump directs Secretary of Education Linda McMahon to help a Long Island, New York, school board keep the district’s Native-American-themed mascot — the Massapequa Chiefs — after losing a lawsuit over a statewide ban. (April 21)

Keep reading: 100 Moments You Might Have Missed From Trump’s First 100 Days

Labubu Obsession Goes Global

Illustration: Shira Inbar for Bloomberg Businessweek

Ever since breaking her neck in a body surfing accident in 2024, Los Angeles-based TikTok creator Elle Horton has been on the hunt for hobbies that can’t hurt her. Recently she stumbled across an answer—sort of.

Since March, Horton has been posting about her growing collection of Labubu dolls, the uber-trendy furry characters from Beijing-based toymaker Pop Mart International Group Ltd., which sell for $15 to $960 depending on their size. In one video, Horton showed off four keychain-size Labubus—one in a sparkly gold cape, another holding a tiny Coke bottle—which she keeps dangling from her purses, as well as a stack of five unopened Labubu boxes. As it turns out, the new hobby “hurts my wallet,” Horton joked.

She’s one of countless shoppers caught up in the latest collectible craze. Labubu is a character with a round furry body, pointed ears, sharp teeth and a mischievous expression—part of a franchise of scary-cute creatures called the Monsters. Pop Mart makes versions in different sizes, colors, outfits and poses, some featuring Coca-Cola vending machines or SpongeBob attire, for example.

Pop Mart has grown rapidly because of the craze. As part of the series Going Viral, Sunny Kim, Rachel Phua and Anna Luk ask, Can the Labubu Doll Craze Survive Trump’s Tariffs?

Cars’ Tariff Exposure

$5 billion 
That’s how much GM says tariffs could cost it, lowering its full-year profit outlook just two days after suspending earnings guidance. GM’s lowered guidance comes even after Trump issued what he’s characterized as relief for automakers by lowering some levies on imported vehicles and parts.

Fed in DOGE’s Sights

“Since, at the end of the day, this is all taxpayer money, I think we certainly—we should definitely—look to see if indeed the Federal Reserve is spending two and a half billion dollars on their interior designer.”
Elon Musk
Billionaire, CEO of Tesla and head of DOGE
Musk is considering sending his government efficiency team to the Fed to examine its spending, citing the renovation of its Washington headquarters as an example of potential waste.

More From Bloomberg

Like Businessweek Daily? Check out these newsletters:

  • Markets Daily has what’s happening in stocks, bonds, currencies and commodities right now
  • Supply Lines follows the trade wars, tariff threats and logistics shocks that are upending business and spreading volatility
  • FOIA Files goes behind the scenes with Jason Leopold to uncover documents that have never been seen before
  • Working Capital analyzes trends in leadership, management and the art of career building
  • Bloomberg Pursuits is your weekly guide to the best in travel, eating, drinking, fashion, driving and living well

Explore all Bloomberg newsletters.

Follow Us

Like getting this newsletter? Subscribe to Bloomberg.com for unlimited access to trusted, data-driven journalism and subscriber-only insights.

Want to sponsor this newsletter? Get in touch here.

You received this message because you are subscribed to Bloomberg's Businessweek Daily newsletter. If a friend forwarded you this message, sign up here to get it in your inbox.
Unsubscribe
Bloomberg.com
Contact Us
Bloomberg L.P.
731 Lexington Avenue,
New York, NY 10022
Ads Powered By Liveintent Ad Choices