Here’s a quick thought for you this week.
You’re on a quiet porch early in the morning.
The world hasn’t started moving yet.
There’s a hot mug in your hand, and the air is fresh.
You’re not checking your phone. You’re not thinking ahead.
You’re just... chilling.
That kind of quiet changes how you see things.
Now imagine dialing into a cold call with that kind of energy.
What would feel different?
- Your delivery—more grounded.
- Your pace—more deliberate.
- Your attitude—not tied to a “yes” or “no.”
You’re not trying to impress.
You’re just there, focused, curious, present.
From that headspace, the pressure drops.
You’re not scrambling for the perfect pitch.
You’re noticing tone shifts. You’re picking up on what’s unsaid.
And weirdly enough, that’s when the best calls happen.
Most sellers hit the phones like they’re charging into battle—tight shoulders,
rapid-fire questions, ready to bulldoze objections.
But that’s not connection. That’s noise.
If your calls feel like a grind, chances are you’re trying too hard.
Cold calling isn’t about dominating the conversation.
It’s about holding the right kind of space, for the other person to talk,
reflect, and engage.
Give the call room to breathe.
You’ll be surprised what comes out when you stop chasing the outcome, and start
letting the conversation unfold.
If it feels heavy, step back. You’re probably carrying too much.
Here you have 3 openers that might help you start fresh:
1. "Hey [Name], saw your team just rolled out [new
product/feature]—would it be okay if I asked how that’s impacting your pipeline
so far?" (Trigger: product launch or feature update.)
2. "Hi [Name], I noticed you're hiring a few SDRs—mind if I ask how
you’re thinking about scaling outreach right now?" (Trigger: hiring
activity.)
3. "Hey [Name], congrats on the recent funding round—would it be
alright if I asked how you're prioritizing growth this
quarter?" (Trigger: funding news or investment.)
Alan "Modern Seller" Ruchtein.
Whenever you're ready:
Over 11 Modules with 100s of frameworks, tactics, strategy, examples,
templates, videos and processes to help you source more leads, book more
meetings, and close more deals than ever before (While earning more
commission).
These are the exact system I've used over the last +11 years to become a top
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Don't trust me, trust their
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