Weekender: Walmart shakes up US ad division to keep pace with technological change

Weekender

May 24, 2025 | A roundup of this week’s most read stories

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Walmart shakes up US ad division to keep pace with technological change

The retailer is “evolving the structure” of Walmart Connect, eliminating some roles while opening others aligned with its growth agenda.

How Sprite tapped into a viral TikTok trend for Sprite + Tea launch

Executives detail the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in the U.S.

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Chili’s CMO on how ‘culture pops’ supercharge the chain’s sales

The casual dining chain’s executives have cited marketing as a key factor behind two straight quarters of same-store sales growth of more than 31%.

Inside Poppi’s push into gaming as prebiotic soda marketing bubbles up

PepsiCo this week finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach” to marketing.

Urban Outfitters deepens Gen Z experiential strategy for back to school

A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping graduates move out.

Walmart’s global ad business soars 50% following Vizio integration

Ensuring its ad segment remains a robust profit driver could be important for the big-box retailer as it contends with the impact of tariffs.

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