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ETBrandEquity Newsletter | Sunday, June 15, 2025

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Most Read News of the Week
When AI ate my copywriter
Britannia's visionary AI is making grocery stores inclusive
Retargeting needs a creative reboot
How Air-India is reimagining the skies with its digital strategy
Star power vs. story power What really drives engagement in modern campaigns?
The secret to scale a startup
The AI inflection point: Why every CXO must act now
How Marcel plans to excel in the age of AI
How OpenAI can help Barbie-maker Mattel to battle reducing demand for toys
Amul debuts in Europe: How did it expand from a small co-operative to a global brand?
Podcasting for Authenticity?
The rise of the Digital Vegan: Why celebrity endorsements are losing their shine
When your car is another portal
IPG begins workforce restructuring in India
Kids' TV genre still a star in the age of streaming?
Beyond User Interface to USI
Mark Read to retire as WPP CEO
Why tier 2 & tier 3 cities are driving tech sales in India
Rapido trying a bite in a market that has burned big names
From 162 Cr to 300 Cr: How Guess Is Building Its India Comeback Story

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~ ETBrandEquity Team
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