• The new jersey features a weave graphic design, inspired by the Black Ferns players and their multicultural backgrounds. The special jersey uses weave to represent the bond and sisterhood within the squad.
• Launching alongside the official jersey, is the first bespoke Black Ferns Rugby World Cup training collection available to fans. The collection is inspired by the sunrises found in New Zealand, connecting the players to home while competing overseas.
• The fan version of the official on-pitch jersey, and accompanying training collection, is available from today in selected retail stores and www.adidas.com/rugby.

Today, adidas reveals the official Black Ferns Women’s Rugby World Cup 2025TM kit, as the Black Ferns prepare to defend their title as World Champions.

Central to the new jersey is a weave design, selected by the players after discussions with adidas, as it represents the unbreakable bond and strength of people and cultures.

It is included in the on-pitch version of the jersey – only available to the players competing on the biggest stage – within the construction of a brand-new engineered performance fabric, to create a distinctive look and feel. The complementary fan version incorporates the same weave inspiration via an all-over debossed print, directly onto the jersey’s fabric.