In a given neighborhood, just about all the cars are the same.

There are few that are pink, orange or purple, for example.

There’s nothing inherently wrong with those frequencies of light. Nothing that modern paint technology can’t deliver, nothing that offends the rods and cones of our eyes.

It’s because the color of the car we choose tells a story. A story about our cultural awareness, status and attitude, for example.

And if something as benign and random as a color tells a story, just imagine what the other choices we make say about us.

We send signals with every choice we make.