Before you even see the beach, there’s a different kind of friction at Cannes Lions this year: immigration protocols, risk memos and quiet absences. Sign up for our daily Cannes Briefing, delivered to your inbox.
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Before you even see the beach, there’s a different kind of friction at Cannes Lions this year: immigration protocols, risk memos and quiet absences.
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SPONSORED BY
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howdy!
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Unik Ernest fit the mold of Cannes’ archetypal power broker. But spend five minutes at one of his parties and it becomes clear why he is.
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As agencies and their clients manage more complex digital campaigns, today’s fast-paced environment can lead to siloed and misaligned teams. To reduce friction and connect strategy, creative and execution, agencies are using visual collaboration tools.
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howdy!
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The integration lets advertisers access 80 million households across Roku and Fire TV platforms.
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By applying intelligence at the SSP level, sell-side decisioning allows publishers to optimize the value of their ad inventory before a bid is even made. For marketers, it means higher-quality, campaign-aligned, readily available supply.
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howdy!
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Omnicom announced a partnership with Disney centered around live sports in tandem with The Trade Desk to programmatically take advantage of the inventory.
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Advertisement
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In an uncertain environment, marketers who embrace flexibility, unify media execution and pair machine learning with human strategy will be better equipped to turn disruptions into advantages.
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howdy!
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