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JUNE 16, 2025 |
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Key stat: 24% of shoppers have used generative AI (genAI) in shopping experiences, while 35% are aware of the use of genAI in shopping and plan to use it in the future, per November 2024 Capgemi data. |
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Beyond the chart: |
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84% of retailers are using or evaluating AI use, per December 2024 Salesforce data.
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Shoppers’ No. 1 use of genAI is conducting research (55%), followed by receiving product recommendations (47%), per Adobe Analytics data from February 2025, showing consumers have become comfortable adopting genAI for top-of-funnel activities. |
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Use this chart: Retailers can use this chart to encourage AI optimization in order to convert the 35% of people who plan to use genAI into active users. They can also use it to make the case for genAI education and activation in order to familiarize more shoppers with genAI. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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