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JUNE 16, 2025 |
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Over half (53%) of Gen Zers choose a beverage for which of the following reasons, according to Keurig Dr. Pepper’s State of Beverages 2025 Trend Report? |
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A) To relieve stress B) To improve their physical health C) To fit in D) To stand out |
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TOP STORY |
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The insight: Gen Z consumers are starting their purchase journeys more often on Google properties, including YouTube and Gemini, according to a Business Insider report citing Morgan Stanley data.Our take: Google is doing a good job of leveraging the popularity of YouTube and increasing interest in genAI-powered shopping tools to win over younger shoppers and establish itself as the first port of call in their customer journeys. |
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IN THE NEWS |
Michaels leans into ‘Summerween,’ debuting spooky decor months before Halloween. Michaels is getting a head start on the spooky season. The arts and crafts retailer began stocking its shelves with Halloween merchandise this past Friday, marking its earliest-ever rollout of themed items. Read online |
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Other headlines: |
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RH defies tough housing market. The US is mired in the “worst housing market in almost 50 years,” RH CEO Gary Friedman said during the company’s Q1 earnings call, as high housing costs and economic uncertainty chill demand. Read online
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Hotel industry bifurcates as wealthy travelers fuel upscale growth. Hotel companies are expanding their upscale offerings to capitalize on strong demand for unique and customized accommodations among affluent consumers. Read online | | | |
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ANALYSIS |
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H-E-B is expanding its retail media footprint with the launch of a new self-service advertising platform, developed in partnership with Epsilon. |
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The update enables brands to independently manage promoted product campaigns across H-E-B's website and the My H-E-B app.
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It gives advertisers access to 24/7 campaign reporting metrics and bulk management tools. |
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Why it matters: Self-service enables advertisers more control over how they launch, manage, and measure their campaigns. |
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