June 16, 2025
| Today’s news and insights for marketing leaders
The General Mills brand updated the cannibalistic cereal squares of past ads, amping up dark humor and true crime elements favored by Gen Z.
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A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around social media.
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The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision to keep third-party cookies.
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AI needs fuel - why high-quality third-party data is key to smarter, real-time personalization.
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The partnership promotes a limited-edition, late-night Munchie Meal and builds on a “So Munch More” platform launched earlier this year.
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Column
The health tech company upends fitness clichés to show what intentional aging can look like in an ad from indie shop Nice&Frank.
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To acquire and retain lifelong consumers, companies will need to embrace efficient, effective, and consumer-centric ways to reach and engage customers. Learn how in this report.
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