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June 16, 2025
| This week’s agencies news and insights for marketing leaders
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NOTE FROM THE EDITOR
Don’t miss your chance: Be sure to join Marketing Dive on Tuesday, June 17, at 1 p.m. ET for our virtual event, “Loyalty 2.0,” to hear from a panel of industry leaders about how loyalty programs are evolving to meet customer demands and the importance of data in customer retention.
Across several sessions, attendees will learn best practices for how to garner customer loyalty, ways to leverage customer data and more. The event will be co-hosted alongside CX Dive, Restaurant Dive and Hotel Dive and is free to attend.
Those interested in attending can register for the event using this link. Don’t forget, the event is completely free — be sure to share the link with colleagues who may also be interested.
As always, thanks for reading.
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Jessica Deyo
Editor, Marketing Dive
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The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision to keep third-party cookies.
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The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence tools for restaurant brands.
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With interest in creator content high, the new capabilities help marketers better understand what is driving sales.
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We can’t keep doing the same thing and expecting better results. Join marketing experts to uncover your new B2B go-to-market playbook.
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A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around social media.
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UPDATED
A new Center of Excellence built on Nvidia tech and led by Publicis Sapient speaks to the opportunity the agency sees in taking a consultative approach.
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Exclusive
Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing efficiency and effectiveness.
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The Martin Agency updated the brand’s cannibalistic cereal squares of past ads, amping up dark humor and true crime elements favored by Gen Z.
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Agency BTR Media described using the feature to cater videos to different product searches and said it has been a “game-changer” for clients.
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What We're Reading
Digiday
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