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JUNE 17, 2025 |
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Key stat: 68% of US LGBTQ+ adults say all or most companies participate in Pride Month to boost business, while just 16% believe it’s driven by genuine support, per a January survey from Pew Research Center. |
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Beyond the chart: |
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Roughly 2 in 5 (39%) of brand executives said they planned to reduce their spending on Pride-related marketing in 2025, compared to just 9% in 2024, per an April Gravity Research poll.
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Only 17% of US CFOs are prioritizing DEI spend this year, per a Q1 Grant Thorton survey.
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40% of Gen Z has stopped using or purchasing from a brand that has contradicted or reversed its DEI efforts, per a March survey by Ad Age and The Harris Poll. |
Use this chart: Marketers can use this chart to build trust with LGBTQ+ consumers by demonstrating a long-term commitment to advocacy that spans beyond the month of June. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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