 
Led by YouTube, Streaming Eclipses Cable and Broadcast for First Time With 44.8% of TV ViewingStreaming has officially outpaced cable and broadcast’s combined share of total TV usage, per Nielsen’s latest Gauge report, posting a record 44.8% share of viewership in May — a 71% increase over the last four years. In comparison, broadcast and cable posted shares of 20.1% and 24.1% for the month, respectively, down 21% and 39% over the same four-year period.  Discover why entertainment executives and professionals rely on the WrapPRO platform daily for exclusive coverage, analysis, deeper reporting, and access to VIP events & screenings throughout the year. 
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