Hi there,

How do shoppers really feel about personalized cash-back offers and rewards?

• Do tailored incentives actually influence purchase decisions?
• Can cash-back rewards attract new customers?
• Are shoppers more loyal to brands in their bank’s rewards program?
• Does personalization build long-term trust?

To discover the answers, we surveyed 1,140 US consumers. Find out what they said in our new research report, “Investing in Relationships: How Personalized Help Rewards Build Consumer Trust and Brand Loyalty.”

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Best,
EMARKETER

Created in partnership with Chase Media Solutions.