It’s the moment Prime members have been waiting for: Amazon officially announced that it’s hosting Prime Day 2025 from July 8 to 11. And for the first time ever, the exclusive sale is four days long — compared to previous years, you have double the amount of time to shop the best discounts of the summer, including those on tech, beauty, wellness, home and kitchen products. You won’t want to miss this massive sale, especially if tariffs are currently impacting your budget.