The rep sent a cold email. The buyer ignored it.
But here’s the thing: that buyer liked their post on LinkedIn the same
week.
They didn’t ghost you. They just didn’t want to reply to email #1.
The best outbound reps I coach? They don’t treat LinkedIn like a side channel.
They treat it like a parallel pipeline, a way to warm the
cold, deepen the thread, and earn the reply.
Let me show you how they do it, and how you can do it too!