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Since Taylor Swift and Travis Kelce announced their engagement on Aug. 26, the couple has been one of social video’s biggest topics. Data from Tubular Labs shows: - TikTok videos related to Swift and/or Kelce have generated over 1.6 billion views worldwide since Aug. 26, plus 161 million engagements (on more than 5K uploads).
- On YouTube, overlap between Swift’s audience and the NFL is just 10% over the last six months (though there have also been no regular season games in that stretch).
- The gap still represents an opportunity for the NFL and YouTube to convert even some Swift fans into viewers during Friday’s kickoff weekend game between the Chiefs (who Kelce plays for) and the Los Angeles Chargers in Brazil – which will stream for free on the platform.
- Notably, Taylor Swift fans are most likely shopping Amazon for brands like e.l.f. Cosmetics and Monster High, and in categories like vinyl records, waxing and bronzers – in case football fans notice some atypical NFL advertisers during the game.
 Top Amazon brands by shopping affinity among Taylor Swift social video viewers, last six months (via Tubular Labs) |
