TODAY I WILL:  

Take up space—mentally, emotionally, and in group chats.

Get your peptide lip treatments and bra straps out!

• Hailey Bieber is streamlining our shopping carts.

• Routine checkups save lives.

• Bra straps are back. (Don’t tell the judges from Stick It.)

• Do you remember these parts from the book?

• We’re ready to copy Dua Lipa’s fall nails.

The “One In, One Out” Rule—For Your Wallet

Impulse shopper energy? Same. Here’s your new trick: Every time you bring something in (like that $54 serotonin sweatshirt), you send something out. It could mean deleting an item from your cart before checking out, or removing something from your closet that doesn’t spark joy anymore.

Why it works: It forces you to pause and choose what you actually love, instead of letting a scroll-induced spree drain your wallet. The result? Less clutter, fewer cash leaks, and more intention with your money. Bonus: Donating, swapping, or reselling what you move “out” creates an extra little payday—or just some good karma.

How to put it into practice:

• Cart Check: Before you hit “buy,” remove one item from your cart.
  

• Closet Swap: Add a new piece? Retire an old one to a donation bag or resale app.
  

• Digital detox: Try unsubscribing from a shopping email for every purchase—future you (and your inbox) will thank you.

Life’s biggest moments deserve a little sparkle.

What do karaoke night, a bold fashion choice, and your first big move have in common? They’re all part of discovering who you are. After all, is there anything quite as satisfying than marking a new moment in your life with a little style switch-up?

Amanda Amar, VP Global Brand Strategy at ALDO, certainly agrees. The recently launched “Try Every Thing” campaign from ALDO has inspired millions on social media to try something new, which Amanda believes will leave people feeling “inspired, curious, and empowered.”

Fall gives big renewal vibes thanks to years of back-to-school energy. So, it’s the perfect time to do something a little extra... Think about those just-right boots that make the look or the blazer that gives you a boost of confidence.

Amanda added that through ALDO’s initiative, she wants people to see that “style and self-expression are for everyone, and that taking creative risks [is] exciting, not intimidating. Over the decades, whether through philanthropic awareness campaigns, iconic collaborations, or celebrating milestones, we’ve consistently reflected the world around us while staying true to our values. What’s evolved is how we do it—today it’s through social-first storytelling, creator partnerships, IRL experiences, and inclusive edutainment content that invites participation.”

The TLDR? Instead of reaching for the same style you always go for, mark the new season with a new vibe.

Lauren Kyle McDavid has a rare gift not just for designing beautiful things, but also for designing how they make you feel.

A multi-hyphenate entrepreneur, Lauren is the visionary force behind Sports Club Atelier, Kyle & Co Design, Trove Living, and Bar Trove, moving seamlessly between fashion, interiors, and hospitality. Her brands are elevated, intentional worlds that feel as good as they look. And whether she’s designing a tailored jacket, curating timeless furniture, or authoring a cookbook inspired by beauty in the everyday, Lauren’s mission remains the same: to make everything beautiful.

In this conversation, Lauren opens up about her intuitive design process, the emotional power of storytelling, and how she finds calm amidst the ever-changing currents of style.

You’re the founder of multiple brands across fashion, interiors, and hospitality. Where does your creative process begin when you’re building something new?

My process always begins with a feeling and a story. I ask myself: What emotion do I want someone to experience, and what narrative am I trying to tell through this brand or project?

Whether it’s the confidence of putting on a well-designed jacket, the comfort of walking into a thoughtfully designed space, or the warmth of gathering at a bar, it always starts there. From that foundation, I begin to build out the tangible elements, textures, colors, materials, even music or scent. That can bring that emotion and story to life. For me, the creative process is always rooted in experience first, and then I design the visual and physical world around it.

Your mission is “to make everything beautiful.” What does that mean to you in practice?

For me, “making everything beautiful” isn’t about perfection; it’s about intention. It’s taking the time to elevate small details, whether that’s the stitching on a garment, the way light hits stone in a space, or the branding on a cocktail napkin. Beauty is in how something makes you feel as much as how it looks. It’s about creating moments that feel thoughtful, refined, and timeless.

How do you define the feeling you want your audience to walk away with—whether it’s wearing a piece or walking into a space you designed?

I want people to feel a sense of belonging and elevation at the same time. When someone wears Sports Club Atelier, they should feel both chic and connected to the team culture. When they walk into a space I design, it should feel warm, layered, and transportive, like it could be in Europe, but it’s right here at home. My goal is always to balance aspiration with comfort so people feel inspired yet at ease.

As someone deeply rooted in aesthetic expression, how do you stay inspired without getting overwhelmed by trends?

I look to history and timeless references more than fleeting trends. European architecture, vintage pieces, the colors of nature. That grounds me. I’ll pay attention to trends, but I filter them through my own lens so that what I create doesn’t feel disposable or dated in a year. Instead, it becomes part of a bigger story I’m telling across all of my brands.

What’s a word that defines your aesthetic right now?

Grounded. Even as I lean into elegance and refinement, I want everything I create to feel rooted, whether in history, in nature, or in the authentic experiences of the people engaging with it. For me, beauty comes from that balance of sophistication and approachability, where spaces, clothing, and moments feel timeless yet deeply connected to real life.