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Daily Morning Newsletter

Tue, Sep 9, 2025

Top Stories

From buckets to butter, mascots to metaphors - the three-second battle every brand must strive to win.

Xpert's analysis in Gurgaon shows they house most affluent buyers and highlights market stratification.

The study shows shifting dreams of urban Indians, showcasing a departure from long-held traditions.

Business of Brands

	Wipro confident of Santoor overtaking HUL's Lifebuoy as leading soap & personal care brand
	New Stellantis CEO calls for EU to help support car sector
	ixigo Group CFO targets to double industry growth in flights, bets on Tier-2 flyers and AI push for expansion
	Looking at India as potential market for small e-cars, GST cut makes it attractive: VW Group CEO
	Britannia expects half of its sales from rural markets in next 3-4 years: Varun Berry
	Oyo changes corporate entity name to Prism
	Tesla's $1,000,000,000,000 pay package for CEO Elon Musk may be a ransom is disguise
More on Business of Brands

Media

	Dish TV launches VZY Smart TVs, aims 25% revenue share from non-DTH by 2027
	Social media reviews: Blessing or burden for Tamil cinema ?
More on Media

Advertising

	Jim Sarbh ushers in a new era for men's jewellery with 'Forces of Tyaani'
	Nike answers 'why do it?' to today's generation
	AllThingsBaby announces Athiya Shetty as brand ambassador
	CaratLane crafts a musical proposal in new Pujo campaign
	Himesh Reshammiya brings Ravi Kumar's swag in KFC's new ad
	Tamannaah Bhatia reflects vitality and resilience in Shiseido's new campaign
	Ajay Devgn makes living at home more comfortable and enjoyable with Summercool
More on Advertising

Digital

	AI-powered meet-up apps fight loneliness
	Meta is hiring in US to create AI chatbots for India, job role requires ...
	Google Gemini labeled 'High Risk' for kids and teens in new safety review
More on Digital

Marketing

	Celebrity endorsers confront legal risks in India's gaming ban
	Kiranas, distributors turn lean as countdown to September 22 begins
	Monsoon showers push e-comm orders up, raise partner payouts
	GST cut to ensure Yezdi, Jawa bikes shine like nobody else: Classic Legends co-founders
	China's e-commerce companies are getting singed by a price war
	Food delivery likely to get costlier on platform fee hike, GST levy
	Luxury sees double-digit uptick as shoppers get more to spend
	No repack: FMCG watches its wasteline
More on Marketing

The People Report

	Publicis Media India appoints Ravi Bhaya as chief client officer
	Fashion icon Giorgio Armani's impact, legacy will be felt for decades to come
	Mars Cosmetics appoints Anmol Sahai Mathur as vice president of marketing
	FCB Ulka appoints Bhawana Choudhary as executive vice president
More on The People Report

Brand Connect Initiative

	From Regional Voices to Festive Resonance: Why Creator-Led Storytelling Is the Future of Brand Trust
	Scroll, engage, repeat: The rise of micro-dramas and regional creators
	AI career platform OutSpark surpasses 200,000 paid users, reaching â¹30 crore ARR

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