Sept. 9 - Wild Turkey targets next-gen drinkers

Sept. 9 - Wild Turkey targets next-gen drinkers | PubMatic sues Google

PubMatic sues Google as challenges to ad-tech dominance mount; T-Mobile taps into NFL hype as top sponsor of George Kittle series; How Shake Shack removes friction between web traffic and app downloads; Inside Peach & Lily’s unconventional influencer marketing strategy

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Daily Dive

Sept. 9, 2025 | Today’s news and insights for marketing leaders

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Succesful Purpose-Driven Marketing

63% of consumers favor purpose-driven brands. Explore six steps to use purpose-driven campaigns to grow sales by 50%, foster customer loyalty, and produce a positive social impact in this playbook.

Wild Turkey nods to its roots in global ads targeting next-gen drinkers

“When You Know It’s Right, Don’t Change a Damn Thing” highlights how the bourbon brand has stayed true to its heritage instead of embracing fads.

PubMatic sues Google as challenges to ad-tech dominance mount

The suit, similar to one filed by OpenX last month, comes as the remedy phase of Google’s ad-tech antitrust trial is set to begin later this month.

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T-Mobile taps into NFL hype as top sponsor of George Kittle series

“Kittle Things,” an original show from sports entertainment platform DAZN, has also drawn sponsorships from Little Caesars, Lysol and PrizePicks.

From stadium to screen: How marketers can capture Gen Alpha's loyalty at the biggest game of 2026

The world’s biggest game is their debut. Learn how to capture Gen Alpha’s loyalty.

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How Shake Shack removes friction between web traffic and app downloads

As it begins to invest in paid media at scale, the fast casual chain teamed with Google to drive more app conversions and return on ad spend.

Inside Peach & Lily’s unconventional influencer marketing strategy

The skin care brand sent unbranded versions of its product to creators for a campaign that generated engagement five-times higher than previous efforts.

Summit: Intent, Demand and the Modern Attention Economy

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