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SEPTEMBER 17, 2025 |
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Key stat: US adults’ preference for human-created content has increased from 2023 to 2025, particularly when it comes to movies for streaming networks or theatrical release, according to data from Ipsos. |
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Beyond the chart: |
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35% of US adults say AI-generated works of art, books, new stories, movies, or TV animations are “not real art,” according to a March 2025 survey from Ipsos.
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However, over half (57.3%) of millennials and 49.5% of Gen Zers say knowing an ad or piece of sponsored content was created by AI makes them like it more, according to an April 2025 EMARKETER survey. |
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Use this chart: Audience preferences aren’t one-size-fits-all. For marketers, this means tailoring your approach: Lean into human authenticity for older or trust-conscious audiences, but don’t shy away from spotlighting AI-driven creativity when targeting younger demos. Transparency is key—let people know how content is made and why it matters. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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