Hi Jan, 

Google’s AI Max and PMax campaigns promise efficiency—but do they really deliver growth, or just spend your budget faster?

Our upcoming session The Real Growth Levers for Online Marketing in 2025 tackles that head-on. You’ll hear how marketers running campaigns at scale are figuring out where Google’s automation helps, where it falls short, and how to keep control of the levers that matter.

What you’ll learn:
💡 Where AI adds value—and where it doesn’t: real examples of when Google’s automation pays off and when it’s a miss.
📊 How to measure PMax impact: spot the signs of true incremental growth vs. recycled traffic.
🎯 How to stay in control: practical ways to combine AI tools with human strategy so you’re steering, not just spending.

If you’ve ever questioned whether Google’s “smart” campaigns are working for you—or just for Google—this is a conversation you can’t afford to skip. You can save your seat here; it’s free!

See you there,
The Search Engine Land webinar team

P.S. If you can't make the webinar, register anyway and we'll send you the video recording of the webinar later in the day!