The smartest brands aren’t guessing this BFCM—they’re acting on insight.

Klaviyo’s 2025 BFCM Forecast, built from the voices of 7,000 global consumers, reveals how shopping behaviors are shifting. By listening and adapting, forward-thinking brands can capture attention and wallet share in an increasingly competitive Q4.

Here’s what’s driving the change:

• Shoppers are using 3–5 channels before they buy
• AI-powered tools are influencing purchase decisions
• Mobile is rising, but email still leads

Download the report to see how leading marketers are leveraging these shifts to plan and act with more agility than ever.

Inside, you’ll find strategies for:

• Using AI to personalize at scale
• Crafting omnichannel messages that convert
• Building loyalty over one-time discounts

If your campaigns are still relying on old playbooks or assumptions, now’s the time to shift. This data-backed report gives you the blueprint to engage earlier, segment smarter, and convert more—helping you deliver the experience your customers expect.

👉 Download the report and get ready to win this holiday season.