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The TV home screen has become the primary content discovery hub, second only to word of mouth, according to research from LG Ad Solutions.

Available now, LG Ad Solutions’ new report series, “The Inclusive Screen: Insights That Matter,” takes a deep dive into why connected TV (CTV) is a critical driver of visibility and engagement for Black, Hispanic, Asian, and LGBTQ+ audiences. Backed by fresh data, these reports give you the proof and clarity to drive CTV results across a wide variety of demographics. Download now to strengthen your targeting and measure what matters.