B2B marketing isn’t guesswork anymore—it’s a data game. Buyers expect personalized, timely engagements across every channel, and they have no patience for sloppy targeting. McKinsey found that 94% of B2B decision-makers say omnichannel sales are as effective—or more effective—than traditional methods. That means your data either keeps you in the conversation or locks you out.
Here’s the catch: B2B data deteriorates faster than you think. Every month, five million people in the U.S. leave their jobs. Titles change, org charts shuffle, and your carefully built database quietly goes stale.
That’s why data enrichment and hygiene aren’t optional—they’re survival tools. The latest edition of B2B Data Enrichment and Hygiene: A Marketer’s Guide breaks down the realities of managing data in motion and shows how enrichment solutions improve lead quality, fuel AI-driven insights, and keep personalization credible.
Inside, you’ll find:
- Why accurate, enriched data is the backbone of omnichannel personalization
- How leading vendors approach enrichment and hygiene across the B2B landscape
- Profiles of 13 leading vendors, highlighting features and capabilities
