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The New Way to Profit: From Dark Rum Revival to Digital Halloween
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ETBrandEquity
Daily Morning Newsletter
Wed, Oct 22, 2025
Top Stories
A Spirit That Refused to Die
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A blend of nostalgia, quiet reinvention and word-of-mouth have helped India-born, Old Monk outpour its rivals.
Putting AI to work this Diwali
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This festive season, AI steps into the mix, helping brands ideate, illustrate and innovate.
Pop culture is the real treat in the £779 million Halloween economy
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Modern Halloween in the UK is a £779 million digital spectacle, driven by pop culture trends.
What's happening at ETBrandEquity
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The Big Leap Collective is here! As a key part of The Big Leap, this fresh initiative brings together industry trailblazers for game-changing insights...
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A CMO's tenure has never been more challenging. Today, customers are constantly sifting between channels, and their threshold for a seamless experienc...
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