Oct. 22 - What’s next for Netflix as ad biz grows | Omnicom highlights IPG synergies

Omnicom outlines biggest synergies with IPG as mega-deal nears close; Beware of ‘Cranpus’: Ocean Spray evolves brand platform for holidays; 6 gaming takeaways for marketers from Advertising Week New York

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Daily Dive

Oct. 22, 2025 | Today’s news and insights for marketing leaders

BROUGHT TO YOU BY — Campaign Monitor

Your holiday email checklist

Get the month-by-month playbook to stay organized, engage subscribers and drive sales all season long. Get the checklist.

Earnings

Netflix’s ad biz accelerates — what’s next as AI, M&A opportunities loom

The streaming platform had its best ad sales quarter to date, doubled upfront commitments and is on track to more than double its ad revenue in 2025.

Earnings

Omnicom outlines biggest synergies with IPG as mega-deal nears close

The $13 billion-plus acquisition is expected to be finalized in late November, with the potential to expand Omnicom’s media business by 60%.

Beware of ‘Cranpus’: Ocean Spray evolves brand platform for holidays

The cranberry co-op turned actor Bryan Cranston into a new version of folklore figure Krampus to break through the season’s advertising noise.

Maximize your holiday ad spend with on-the-go video

Consumer surveys are showing mixed sentiments about this year’s holiday season.

Deep Dive

6 gaming takeaways for marketers from Advertising Week New York

Despite its immense popularity with younger consumers, gaming still only commands a fraction of ad dollars.

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