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Oct. 22, 2025
| This week’s marketing news and insights for retail leaders
Chief Information and Product Officer Prat Vemana spoke with Retail Dive about the retailer's technology strategy while it undergoes a turnaround.
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A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f. on the platform.
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North America accounts for most of the revenue difference between the rivals, and Adidas CEO Bjørn Gulden is pushing the retailer to be “more American.”
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The expansion is a “significant milestone” in the brand’s growth, according to the company.
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The retailer, which has added 10 times the number of products this year, said it will roll out new doorbusters on tech every Friday.
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The DTC sock brand built out its roster of wholesale partners to include Nordstrom, Dick’s and, most recently, Target. Now, the brand is taking on owned retail.
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A new report from ThredUp and GlobalData found that consumers could use about 40% of holiday budgets on secondhand gifts.
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Those groups are harnessing artificial intelligence for gift ideas and to compare prices this season, a new survey states.
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The season’s broad emotional appeal and delivery on in-store experiences means that shoppers, especially Gen Z, are ready to spend.
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