Top Stories

	The Case of the AI-lment
	As AI continues to mimic human interaction, original human contributions are poised to gain even greater importance.

	The Uneasy Truth Behind What Brands Say
	In India's contradictory landscape, consumers demand brand honesty over flawlessness.

	'Weighty' FMCG matters: Prices repacked, value unpacked as FMCG repurposes pack sizes
	By mid-November, daily essentials are set to drop back to those iconic price points of ₹5 and ₹10.

What's happening at ETBrandEquity The State of CX India 2025 The CX Index. India’s Benchmark. 400 companies. 10 industries. 4 CX pillars. One report that changes everything Thu, 06 Nov 2025 Fairmont Mumbai Register Now Agentic Marketing 2025 A CMO's tenure has never been more challenging. Today, customers are constantly sifting between channels, and their threshold for a seamless experienc... Thu, 30 Oct 2025 Mumbai Register Now

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