Consider "Strategic Hibernation" When Facing Headwinds. Business leaders today find themselves navigating a whiplash of regulatory measures on issues such as trade, climate change, and diversity and inclusion. As political headwinds grow stronger and reputational risks more volatile, one option leaders can consider is strategic hibernation. This doesn’t mean cutting back or pivoting away from the challenge.

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Consider “Strategic Hibernation” When Facing Headwinds

Business leaders today find themselves navigating a whiplash of regulatory measures on issues such as trade, climate change, and diversity and inclusion. As political headwinds grow stronger and reputational risks more volatile, one option leaders can consider is strategic hibernation. This doesn’t mean cutting back or pivoting away from the challenge. It’s about building flexibility and preserving your organization’s options. Here’s how: 

Maintain your core assets. Don’t abandon your mission or dismantle essential teams. Preserve infrastructure, retain key talent, and find adjacent work to sustain momentum. This way, when conditions shift, you can resume operations without rebuilding from scratch. 

Monitor political signals. Strategic hibernation isn’t passive waiting; it requires sharp political awareness. Track regulatory shifts, identify inflection points, and anticipate when you can reenter with speed. 

Adjust your external visibility. In turbulent environments, say just enough to stay aligned without compromising your values. Quietly continue your work (under new labels if necessary), reduce public messaging if needed, and coordinate messaging to avoid drawing fire. 

 
Black and white photo of a car parked on the street with a protective cover on it.

Read more in the article

Is This a Moment for Strategic Hibernation?

by Christopher Marquis

Read more in the article

Is This a Moment for Strategic Hibernation?

by Christopher Marquis

Black and white photo of a car parked on the street with a protective cover on it.
 

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