Digiday Daily

October 24, 2025

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After backlash from The Trade Desk and others, Prebid.org clarified how Prebid.js handles transaction IDs — a core signal for tracking and comparing bid requests across the programmatic supply chain. The latest flashpoint bubbled to the surface this summer when Prebid effectively undermined TID’s primary purpose of helping buyers detect duplicate bid requests.

TOP STORY

The Programmatic Marketer

The great TID controversy takes another turn as Prebid moves to clarify its position

After backlash from the buy-side, Prebid will add an option for publishers to choose between the new SSP-specific format or the traditional global ID.

OTHER THINGS TO KNOW

Simply running a CTV ad is just the start — marketers have to continue the conversation with consumers to incite action. But what does a blueprint for a full-funnel CTV strategy look like? Partner insights from Simpli.fi.
The rise of zero-click search has disrupted the once-reliable flow of referral traffic from search for many publishers. Done right, curation enables publishers to replicate and even expand the reach they once enjoyed from search. Partner insights from Nexxen.
Join us December 1-3 in New Orleans for the Digiday Programmatic Marketing Summit, where attendees will be able to lock in months’ worth of meetings over the span of just three days. Secure your seat while passes remain.

MARKETING

Member exclusive

Future of Marketing Briefing: Marketers confront a new kind of brand safety problem in AI video

In the end, it’s about discernment, knowing when automation becomes noise and when it can still serve the story.

A MESSAGE FROM DISNEY CAMPAIGN MANAGER

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MEDIA & PLATFORMS

Evolving Agencies

Agency new business crunch now permanent, say execs

Agencies report unreasonable deadlines and time commitments from clients are becoming more common, while new research reveals marketer and agency despair at pitch process.

The Creator Economy

Some creators say brands are delaying their holiday deals later than ever this year

After front-loading budgets in the first half of the year, brands strike last-minute deals with creators ahead of the holiday shopping season.

PARTNER INSIGHTS FROM BLIS