Hey Niepodam,

Buyers don’t reply to logic. They reply to recognition, emotion, and self-interest.

Your cold email isn’t getting ignored because it’s too long (on top of this).

It’s getting ignored because it’s too rational.

I see it all the time:

• Clear sentence
• Great structure
• Polite CTA
• And zero emotional hook

You’re writing like a marketer. But buyers don’t want more information; they want to feel seen.

A rep I coached sent me this: “We help RevOps teams streamline processes with AI-driven insights to reduce friction and improve visibility.”

I said: “Cool. That’s a feature list. Now tell me what their day feels like when they need this.”

Silence.

So I gave them this instead: “Ever feel like you're updating five dashboards, chasing five teams, and still getting blindsided in the exec meeting?”

Now we’re speaking their reality. Now they lean in.

Here’s the psychology I taught them:

Cold Email = Pattern Interruption + Emotional Recognition

Open with pain they never said out loud.
If they read it and think “that’s me”, you win.

Describe the world they’re stuck in.
Mirror their daily friction. No fluff, no features.

Make your ask feel like relief.
Not a pitch. Not a “quick call.” Just a way out.

Same product. Same CTA. But now the email hits where it should, in the gut.

Reply rate doubled in 10 days.

Final thought:

If your cold email reads like a brochure, it dies.
If it reads like their internal monologue, it lands.

Don’t educate. Don’t pitch.

Trigger self-interest. Signal empathy. Invite action.

That’s cold email psychology.

Use it!

Here are 2 ways I might be able to help:

→ 1:1 Coaching: If you’re doing “everything right” but still not booking or closing like you should be, I’ll help you pinpoint the problem and fix it fast. Book your free strategy call

→ Team Workshops: No fluff. No lectures. Just tactical coaching that makes your team sharper, faster, and better at moving real revenue. Book your free strategy call

PS: Every training I run includes real AI tools, workflows, and use cases—so you’re not just learning sales, you’re learning how to sell smarter with AI.

Alan "Modern Seller" Ruchtein.

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