Fast fashion as an industry has been through a lot. Since the advent of Zara across Europe and the US, customers have grown accustomed to a way of shopping that is fast, convenient, and affordable. With players like Shein and Temu coming into the fold, Dana Thomas, a journalist and author of the book Fashionopolis: The Price of Fast Fashion, says the industry has only gotten worse, both in terms of sustainability and labor standards since its heyday. Despite regulations since the tragic Rana Plaza collapse in Bangladesh and the widening discourse around the environmental impact of the industry, Thomas believes the industry still has a long way to go. According to recent estimates, the global fast fashion market is worth $103.2 billion in 2022 and it is only going to continue to grow. But at what cost? In an exclusive chat with Retail Brew, Thomas discussed the failings of the industry and why she holds little hope for change in the future. Keep reading here.—JS |