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Most people are still trying to be affordable. That’s the fastest way to go broke.
It’s more important than ever to build a business around high ticket offers.
Affordable is no longer a differentiator.
Today, we’ll talk about why you need to charge top dollar.
LFG. 🔥
Look At The Choices You Make
If it were always about being cheaper, you would never do anything.
When’s the last time you went out to dinner with your partner? Did you just grab a quick meal, or did you make the night special?
Why didn’t you just order Chipotle from DoorDash?
Dollar for dollar, Chipotle is probably one of the most cost effective ways to eat. So why didn’t you and your partner go there on your date night?
Good, fast, and cheap used to be the goals of a small business. Today, there’s probably a giant, heartless competitor who is better, faster, and cheaper than you.
Seth Godin
You can’t be cheaper than Amazon. You can’t be faster than Chipotle.
So why bother?
Being Cheaper Is A Race To The Bottom
There’s only one winner in the race to the bottom. And it most likely won’t be you.
Someone will win the game of being “the most generic,” but you’ll probably come in second place, or seventh, or eighteenth.
When you lose the race to the bottom, you have nothing else to stand on.
At that point, your only option is to keep lowering your prices. Every sales call becomes a tug of war between how cheap you can go and how little you can survive on.
It’s much more effective to race to the top.
How To Win The Race To The Top
Be different.
I’ve written a lot about the book Purple Cow by Seth Godin. The idea is simple. It’s more important to be different than it is to be better.
Being different is the opposite of being generic. When you carve your own path, there’s no one left to compete with. Who can compete with you at being you?
AI, spam, and robocalls make this even more true.
You must find a way to bring value to the marketplace while being uniquely yourself.
Here Are Two Examples
The trick is to find a differentiator that makes price irrelevant. You’re not building a commodity. You’re solving a very specific problem that only you can solve.
For example:
My sobriety is a differentiator.
There aren’t many people who live in the intersection of addiction treatment, recovery, digital marketing, advertising, and lead generation. No one else can do what I can do, because no one else has my experience.
I race to the top, which is why I’ve built two agencies in this space.
After I sold my stake in Stodzy, I built Quantum Leads and surpassed one million in monthly recurring revenue within a few months. This created the cash flow I needed to build my holdings company and reinvest in other areas.
The Machine Method is another differentiator.
Ninety nine percent of people in the info space sell the same offer, recycle the same content, and repackage the same ideas they learned from other courses.
Very few of them built real businesses before selling their info products. That’s why you see the same recycled ideas everywhere.
My experience is different. I’ve documented my own process and built a coaching program from real experience.
The Machine Method is mine.
Over the past year, I’ve developed my process in public until I reached the point where I can now charge ten thousand dollars per member.
What started as a six hundred ninety seven dollar course has evolved into a fully customized coaching platform where I work directly with members to help them scale their own businesses.
No one else can do what I’m doing, because no one else is me.
Within the last month, I’ve brought on three new members and have two more sales calls booked.
That’s fifty thousand dollars in monthly recurring revenue within seven months at a ninety percent profit margin. Once my sales team scales, my goal is two hundred thousand dollars in monthly recurring revenue at the same profit margin.
Both Quantum Leads and The Machine Method work because they are built on my lived experience. I don’t copy others. I build from what I have lived.
I am the best at what I do, and what I do is different from everyone else.
Here’s The Kicker, You Can Do It Too
I’m not a marketing genius. I don’t work nonstop and I don’t pretend to fit in with the online business crowd.
All I’ve done is do something unique and to bring value to the marketplace in a way that differentiates me.
It’s not about being brilliant. It’s about being unique. You just need the courage to try and the persistence to keep going when it feels hopeless.
Don’t build cheap things for cheap people. Build something valuable for people who are ready to pay for greatness.
You can do it. I believe in you.
Love you guys. Talk to you tomorrow.
Tim
I’ll Teach You How To Build A Seven Figure Business
If there’s one lesson I’ve learned from my life as an entrepreneur, it’s this.
ENTREPRENUERSHIP IS NOT COMPLICATED.
Internet gurus love to talk about “frameworks, secrets, and insights.” The reality is that every business follows the same exact process in order to generate sales, build internal systems, and scale.
I have broken this process down into six steps, which I call The Machine Method.
If you’re serious about starting an online business, I will guide you on your quest to seven figures.
Welcome to the machine. 🤖